If the Aspects That Customers Have Come to Expect in a Technology

question 40

Multiple Choice

If the aspects that customers have come to expect in a technology are difficult for competitors to imitate,a technology leader:

• A) will have to bear monopoly costs.
• B) can yield sustained monopoly rents.
• C) will have lower bargaining power.
• D) will have higher switching costs.

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A natural fiber and a commodity traded globally, used primarily in the textile industry.

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