A Delayed Entry into a Market with a New Technology

question 23

Multiple Choice

A delayed entry into a market with a new technology is preferred when:

• A) support by complementary goods providers is initially high.
• B) enabling technologies are initially less mature.
• C) customer uncertainty is low in the beginning.
• D) the scope for improving over previous technologies is high.

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Definitions:

Empathetic Listening

The skill of understanding and sharing the feelings of another person by fully concentrating on their words and emotional expressions.

Clarifying

The process of making a statement or situation less confused and more comprehensible.

70/30 Principle

A guideline suggesting that effective communication should involve roughly 70% listening and 30% talking.

Active Listeners

Individuals who make a conscious effort to hear not only the words that another person is saying but, more importantly, to understand the complete message being communicated.