If a Firm Has a Longer New Product Development Process,it

question 25

Multiple Choice

If a firm has a longer new product development process,it means that the firm will:

• A) have a better chance to introduce a refined version of a competitor's technology.
• B) face a high possibility of losing to an early entrant.
• C) have an increased ability to respond to changes in customer requirements.
• D) overburden its development team by following a parallel development process.

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