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RAM Is Used by the Computer To

question 60

Multiple Choice

RAM is used by the computer to:

Understand the principles of Maslow's hierarchy of needs and how they relate to consumer priorities and marketing strategies.
Grasp the various types of consumer decision-making processes and the factors that influence them, including levels of involvement.
Appreciate the significance of attitudes in consumer behavior, including their components and how they guide actions.
Recognize situational factors affecting consumer decisions and the role of the temporal state in purchasing behavior.

Definitions:

B₂B Sales

Business-to-Business sales involve transactions between businesses, such as between a manufacturer and a wholesaler, or a wholesaler and a retailer.

Decision Maker

An individual or group responsible for making choices that influence outcomes, particularly in business or organizational contexts.

Personal Selling Process

A sequence of seven steps that salespeople follow to acquire new customers and obtain orders: prospecting and qualifying; preapproach; approach; presentation; handling objections; gaining commitment; and follow-up.

Qualified Prospects

Potential customers who have been researched and evaluated and are deemed to have a high likelihood of becoming buyers.

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