Examlex
Fraud is most frequently detected by:
AIDA
An acronym standing for Attention, Interest, Desire, Action; a marketing model describing the stages a customer goes through in the process of purchasing a product.
Deductive Approach
A method of reasoning from the general to the specific, where conclusions follow logically from premises or known facts.
Stock Market
A public market for the trading of company stock and derivatives at an agreed price.
AIDA Approach
A strategy in marketing and advertising designed to attract potential customers by navigating them through awareness to purchase.
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