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A New Chief Audit Executive (CAE) of a Large Internal

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A new chief audit executive (CAE) of a large internal audit activity (IAA) is dissatisfied with the current amount and quality of training being provided to the staff and wishes to implement improvements. According to IIA guidance, which of the following actions would best help the CAE reach this objective?


Definitions:

Direct Marketing

A form of advertising where companies communicate directly with consumers through various channels such as email, mail, or phone, without intermediaries.

Customer Journey

The complete sequence of experiences that customers go through when interacting with a company and brand, from initial awareness to post-purchase.

Sponsorship

Financial or material support provided to events, activities, or individuals, often in exchange for advertising or promotional benefits.

Customer Journey

Describes the complete set of experiences that customers go through when interacting with a company and its products or services.

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