Five Brand Managers in a Consumer Products Company Met to Determine

question 102

Multiple Choice

Five brand managers in a consumer products company met to determine how well certain promotions had performed. The data that they needed to analyze consisted of approximately 50 gigabytes of daily point-of-sale (POS) data for each month. The brand managers tried to download the POS data from the mainframe and import it into microcomputer spreadsheets for analysis. Their efforts were unsuccessful, most likely because of:

• A) The complexity of the mainframe data structure and the large volume of data.
• B) The difficulty of establishing access privileges for each subset of the mainframe data.
• C) Inconsistencies in the mainframe data due to lack of integrity constraints on the data files.
• D) Error-prone transmission links for downloading the data from the mainframe data files.

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Definitions:

Price Floors

Government or regulatory-imposed minimum prices for goods or services, meant to protect producers or service providers from prices that are too low.

Property Rights

Property rights are the legally recognized rights to own, utilize, and dispose of assets or property, which can include both physical and intellectual property.

Interfering

The act of impeding or meddling in the affairs or processes of others, potentially causing disruption or hindrance.

Choice Decisions

The cognitive process of selecting among multiple options or actions in various contexts.