Click the Exhibit Button

question 20

Multiple Choice

Click the Exhibit button. You need to have the JATP solution analyzer .jar, .xls, and .doc files. Referring to the exhibit, which two file types must be selected to accomplish this task? (Choose two.)

• A) Java
• B) library
• C) document
• D) executable

---

Definitions:

Benefit Segmentation

A marketing approach that entails categorizing a market by the varied benefits consumers desire from the product.

Concentrated Targeting

A marketing strategy where a business focuses its efforts on a narrowly defined market segment or niche, rather than trying to appeal to a broader market.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance.

Variable Costs

Those costs, primarily labor and materials, that vary with production volume.