Consumers Are Downstream in a Supply Chain as Compared to Manufacturers

question 10

True/False

Consumers are downstream in a supply chain as compared to manufacturers.

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Definitions:

Cognitive Dissonance Theory

A theory that suggests an uncomfortable tension arises from holding contradictory cognitions (e.g., beliefs, attitudes) simultaneously, leading to efforts to reduce the dissonance.

Hypocrites

Hypocrites are individuals who claim to have moral beliefs, standards, or virtues that their own behavior does not conform to; their actions contradict their stated beliefs or values.

Attitudes

A settled way of thinking or feeling about something, typically reflected in a person's behavior or expressed beliefs.

Effort Justification

The cognitive dissonance reduction mechanism where individuals attribute a higher value to an outcome they had to put effort into achieving, regardless of the actual value.