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Which Two Components Are of Effective Change Management Planning? (Choose

question 21

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Which two components are of effective change management planning? (Choose two.)


Definitions:

Creation of an Antecedent State

This involves setting conditions or fostering an environment that precedes and influences consumer behavior or decision-making processes.

Problem Recognition

The initial stage in the consumer buying process where a consumer identifies a need or problem that requires resolution.

Internal Search

The cognitive process consumers engage in by recalling information from memory about a product or service as part of their decision-making process.

Purchase Decision

The process by which a consumer decides to buy a product or service after considering information, choice alternatives, and other factors.

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