Which Is a Critical First Step When Thinking About How

question 159

Multiple Choice

Which is a critical first step when thinking about how to communicate technical content to a senior business manager?

• A) Identify a person on her staff who can explain details.
• B) Listen to the customer to understand her KPIs.
• C) Plan out your message to explain potential options.
• D) Draft a high level message using language pulled from the top IT vendors.

---

Definitions:

Dubious Distinction

A questionable or uncertain honor or recognition, often implying that the merit of the distinction is not entirely positive.

Defense Mechanism

Psychological strategies brought into play by individuals or the ego to protect against anxiety arising from unacceptable thoughts or feelings.

Subconsciously Attributes

Subconsciously attributes refer to qualities or features that are assigned or associated with something without conscious awareness.

Association Techniques

Techniques in which respondents are presented with visual or auditory stimuli and asked to respond with the first association that comes to mind.