Why Are Customer Stakeholders Important to the Business Outcome-Based Sales

question 56

Multiple Choice

Why are customer stakeholders important to the business outcome-based sales approach?

• A) Because understanding the concerns, interests, power, and influence of stakeholders enables successful stakeholder engagement.
• B) Because stakeholders consists of partners who are either part of the organization or are external to the organization.
• C) Because stakeholder strategy influence business needs and their involvement in a project to change them.
• D) Because relevant and potential stakeholders exist across customers' and sales professionals' organizational and functional roles.

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