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Which Role Is Most Important for Engaging with the Customer

question 155

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Which role is most important for engaging with the customer from a business perspective?


Definitions:

Expert Power

The influence or authority a person holds as a result of their expertise, knowledge, or skill in a particular domain.

Referent Power

A form of influence that derives from the admiration or respect one commands from others, leading to a desire to emulate the influencer.

Reward Power

Refers to the influence one has by offering rewards or benefits for compliance or desired behaviors.

Informational Power

A form of power stemming from the ability to control access to information and knowledge, which can influence others' actions and beliefs.

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