Is This How You Should Approach a Customer Who Makes

question 52

Multiple Choice

Is this how you should approach a customer who makes purchasing decisions using total cost of ownership (TCO) ? Solution: Calculate ROI without NPV because this customer does not care about present value.

• A) Yes
• B) No

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Definitions:

Economic Capital

Represents the financial assets, wealth, and resources owned by an individual or organization, enabling economic transactions and investments.

Ascription

Ascription involves assigning status to an individual or group, often based on characteristics like age, gender, or ethnicity, rather than personal achievement.

Achievement

The accomplishment of a goal or the attainment of success in a particular area, often recognized through tangible rewards or social acknowledgment.

Income

Income is the financial gain or money received by an individual or household from work, investments, or other sources, often measured over a specific period of time.