A Retail Company Is Using Amazon Personalize to Provide Personalized

question 38

Multiple Choice

A retail company is using Amazon Personalize to provide personalized product recommendations for its customers during a marketing campaign. The company sees a significant increase in sales of recommended items to existing customers immediately after deploying a new solution version, but these sales decrease a short time after deployment. Only historical data from before the marketing campaign is available for training. How should a data scientist adjust the solution?

• A) Use the event tracker in Amazon Personalize to include real-time user interactions.
• B) Add user metadata and use the HRNN-Metadata recipe in Amazon Personalize.
• C) Implement a new solution using the built-in factorization machines (FM) algorithm in Amazon SageMaker.
• D) Add event type and event value fields to the interactions dataset in Amazon Personalize.

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Definitions:

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without prior learning or conditioning.

Fireworks

Pyrotechnic devices that produce visual and auditory effects for entertainment purposes.

Fear Reaction

An emotional response to perceived threats or danger, often characterized by feelings of anxiety, increased heart rate, and a variety of physiological changes preparing the body for fight or flight.

Acquisition

The learning phase during which a response is established, or the gaining of knowledge, skills, or objects through various means.