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A Web-Based Company Wants to Improve Its Conversion Rate on Its

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A web-based company wants to improve its conversion rate on its landing page. Using a large historical dataset of customer visits, the company has repeatedly trained a multi-class deep learning network algorithm on Amazon SageMaker. However, there is an overfitting problem: training data shows 90% accuracy in predictions, while test data shows 70% accuracy only. The company needs to boost the generalization of its model before deploying it into production to maximize conversions of visits to purchases. Which action is recommended to provide the HIGHEST accuracy model for the company's test and validation data?


Definitions:

Depreciation

An accounting method of allocating the cost of a tangible or physical asset over its useful life, representing the asset's wear and tear over time.

Store Equipment

Tangible assets used in a retail business's operations, such as cash registers, shelving, and display cases.

Period Cost

Costs that are not directly associated with the production of goods and are expensed in the period they are incurred.

Factory Utilities

The costs associated with utilities in a manufacturing environment, including electricity, water, and gas necessary for production.

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