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An organization operates a web application that serves users globally. The application runs on Amazon EC2 instances behind an Application Load Balancer. There is an Amazon CloudFront distribution in front of the load balancer, and the organization uses AWS WAF. The application is currently experiencing a volumetric attack whereby the attacker is exploiting a bug in a popular mobile game. The application is being flooded with HTTP requests from all over the world with the User-Agent set to the following string: Mozilla/5.0 (compatible; ExampleCorp; ExampleGame/1.22; Mobile/1.0) What mitigation can be applied to block attacks resulting from this bug while continuing to service legitimate requests?
Marketing Altruism
A marketing strategy that focuses on promoting acts of goodwill or charity by a company, often to enhance reputation or consumer perception.
Societal Marketing
A marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.
Social Responsibility
The duty of businesses and individuals to act in the best interests of their environment and society as a whole.
Cause Marketing Programs
Collaborative efforts between a for-profit business and a non-profit organization to mutually promote and benefit from social or environmental causes.
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