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An Ecommerce Company Is Experiencing an Increase in User Traffic

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An ecommerce company is experiencing an increase in user traffic. The company's store is deployed on Amazon EC2 instances as a two-tier two application consisting of a web tier and a separate database tier. As traffic increases, the company notices that the architecture is causing significant delays in sending timely marketing and order confirmation email to users. The company wants to reduce the time it spends resolving complex email delivery issues and minimize operational overhead. What should a solutions architect do to meet these requirements?


Definitions:

BCG Business Portfolio

A matrix developed by the Boston Consulting Group to help businesses analyze their product lines or business units for strategic decision-making based on market growth and market share.

Compound Annual Growth Rate

The mean annual growth rate of an investment over a specified time period longer than one year, expressing the compound growth of an investment.

Relative Market Share

A metric that compares a company’s market share to that of its largest competitor, indicating its competitive position in the market.

BCG Business Portfolio

A strategic planning tool that categorizes a company's products or services into four quadrants (Stars, Cash Cows, Question Marks, Dogs) based on market growth and market share.

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