You Require the Ability to Analyze a Customer's Clickstream Data

question 549

Multiple Choice

You require the ability to analyze a customer's clickstream data on a website so they can do behavioral analysis. Your customer needs to know what sequence of pages and ads their customer clicked on. This data will be used in real time to modify the page layouts as customers click through the site to increase stickiness and advertising click-through. Which option meets the requirements for captioning and analyzing this data?

• A) Log clicks in weblogs by URL store to Amazon S3, and then analyze with Elastic MapReduce
• B) Push web clicks by session to Amazon Kinesis and analyze behavior using Kinesis workers
• C) Write click events directly to Amazon Redshift and then analyze with SQL
• D) Publish web clicks by session to an Amazon SQS queue then periodically drain these events to Amazon RDS and analyze with SQL.

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Definitions:

Prepuchase Behavior

Actions and decision-making processes undertaken by consumers before making the final decision to buy a product or service, including research and evaluation of alternatives.

Information Search

The process consumers go through to gather information about products or services before making a purchasing decision.

Problem Recognition

The initial step in the purchase decision process, where the consumer recognizes a need or problem that requires resolution.

Alternative Evaluation

The stage in the consumer decision-making process where potential products or services are assessed and compared against each other based on criteria such as features, price, and quality.