You Require the Ability to Analyze a Customer's Clickstream Data

question 549

Multiple Choice

You require the ability to analyze a customer's clickstream data on a website so they can do behavioral analysis. Your customer needs to know what sequence of pages and ads their customer clicked on. This data will be used in real time to modify the page layouts as customers click through the site to increase stickiness and advertising click-through. Which option meets the requirements for captioning and analyzing this data?

• A) Log clicks in weblogs by URL store to Amazon S3, and then analyze with Elastic MapReduce
• B) Push web clicks by session to Amazon Kinesis and analyze behavior using Kinesis workers
• C) Write click events directly to Amazon Redshift and then analyze with SQL
• D) Publish web clicks by session to an Amazon SQS queue then periodically drain these events to Amazon RDS and analyze with SQL.

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Definitions:

Crossover Rate

The point at which two different investment projects have the same net present value (NPV) or rate of return, often used in capital budgeting to compare the desirability of projects.

Net Present Value

A calculation that compares the value of a dollar today to the value of that same dollar in the future, considering inflation and returns, used to evaluate investments.

IRR

Internal Rate of Return; a financial metric used to gauge the profitability of potential investments, calculated as the discount rate that makes the net present value of all cash flows from a particular project equal to zero.

Cost of Capital

The rate of return a company must earn on its investment projects to maintain its market value and attract funds.