Lila Has Created a Display Campaign to Help Support Her

question 16

Multiple Choice

Lila has created a display campaign to help support her consulting business. The ad has been running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?

• A) My Change History tool
• B) Conversion optimizer
• C) Display ad builder
• D) Keyword tools

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Definitions:

Einsiedel

Einsiedel traditionally refers to a place name or family name of German origin and may not pertain to a universal key term in the context given.

Projects Unique

Every project is unique in its objectives, constraints, stakeholders, and resources, requiring tailored planning and management approaches.

Managing Client's Expectations

Efforts to ensure clients’ expectations align with what can reasonably be delivered, aiming for satisfaction and trust.

Key Dates

Critical milestones within a project timeline that indicate important deadlines or events which could affect the project's overall schedule and success.