You Are Managing a Google AdWords Campaign for a Company

question 47

Multiple Choice

You are managing a Google AdWords campaign for a company. You launch a new display campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?

• A) Verify that your conversion code is set up correctly.
• B) Evaluate performance of campaign regularly.
• C) Check the ad creative and the landing page to make sure they are well matched.
• D) Increase bidding for successful sites.

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Definitions:

Vulnerability

A state or condition of being open to harm, damage, or attack.

The Adversary

Describes an entity or individual that opposes or competes against another, often used in legal, military, or competitive settings.

Openness To Change

Openness to change involves the willingness and ability to adapt to new circumstances, ideas, technologies, or methods.

Discriminated Against

Being unjustly treated or regarded less favorably on the basis of certain characteristics, such as race, age, sex, or disability.