Brad Is Managing an SEO Effort for His Company, Which

question 116

Multiple Choice

Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

• A) Brad will need to create a separate campaign for each language and target the best location for the ad.
• B) Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.
• C) Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.
• D) Brad will need to create a separate campaign for each language.

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Definitions:

Correlational Study

A research method that examines the relationship between two or more variables to determine whether a change in one variable is associated with a change in another.

External Validity

The degree to which the findings of a study can be generalized to other situations, populations, or settings.

Correlational Study

A research method that examines the relationship between two or more variables to determine if they are associated without inferring a cause-and-effect relationship.

Case Study

An in-depth investigation of a single subject, group, event, or community over a period of time, used in various disciplines to gather detailed information.