Which of the Following Metrics Gives the Number of Times

question 99

Multiple Choice

Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

• A) Clicks
• B) Click Through Rate (CTR)
• C) Average CPC
• D) Average CPM

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Definitions:

Stockholders' Equity Disclosures

Information provided to shareholders about the equity portion of the balance sheet, detailing components like common stock and retained earnings.

GAAP

Generally Accepted Accounting Principles (GAAP) are a collection of commonly-followed accounting rules and standards for financial reporting and auditing in the U.S.

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board that aims to ensure consistency and transparency in financial reporting globally.

Unrealized Declines

Reductions in the estimated market value of an investment that has not yet been sold by the holder.