Jen Has Created a YouTube Advertisement for Her Company and She

question 94

Multiple Choice

Jen has created a YouTube advertisement for her company and she is now interested in reviewing her ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube. What metric will Jen want to create a report for?

• A) Clickthrough rate
• B) Clicks
• C) Play rate
• D) Conversions

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Definitions:

Confidence Interval

A series of values, based on sample statistics, presumed to include the unknown value of a population parameter.

Population Parameter

A characteristic or measure that describes an aspect of an entire population, such as a population mean or variance.

Confidence Interval

A range of values, derived from sample statistics, that are believed to contain the value of an unknown population parameter at a certain confidence level.

Sample Size

The number of observations or replicates included in a statistical sample.