Robert Has Created a Display Ad for His Business That

question 91

Multiple Choice

Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google

• A) Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.
• B) Robert will generate more sales.
• C) Robert's ad may be paused by Google because there's an abundance of keywords.
• D) Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.

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Definitions:

Net Present Value

The contrast in present value between incomes and expenditures of cash across a given time period.

Discount Factor(s)

A multiplier for determining the present value of future cash flows, reflecting the time value of money.

Salvage Value

The forecasted sale price of an asset at the conclusion of its effective life span.

Annual Cost Savings

The reduction in total expenses achieved during a fiscal year, often as a result of efficiency improvements, renegotiating contracts, or eliminating waste.