Mark Has Created a New Google AdWords Campaign and the Ad

question 83

Multiple Choice

Mark has created a new Google AdWords campaign and the ad has been running for three days. Over the three days Mark has generated some sales from the ad, but he is curious as to how his ad is really performing. How long does Google recommend before Google AdWords users begin reviewing campaign performance too thoroughly?

• A) 14-21 days
• B) 5-6 days
• C) 10-15 days
• D) 28-31 days

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Definitions:

Seasonal

Pertaining to or occurring during a particular season of the year, often implying changes in business activities, market demand, or weather patterns that recur annually.

Working Capital Management

The practice of managing a company's short-term assets and liabilities to ensure it has sufficient liquidity to run its operations efficiently.

Cost/Benefit Tradeoffs

The analysis or decision-making process regarding the advantages and disadvantages (costs and benefits) of a given action or investment.

Current Asset Account

A balance sheet account that represents the value of all assets that can reasonably be expected to be converted into cash within one year.