Which Best Describes Contextual Targeting

question 149

Multiple Choice

Which best describes contextual targeting?

• A) Themes of selected placements determine related websites where ads will appear.
• B) Themes of keywords are matched to relevant content on websites where ads will appear.
• C) Ads are targeted only to websites related to specific businesses.
• D) Ads are targeted to groups of websites based on their site categories.

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Definitions:

Technological Synergy

The heightened effectiveness or efficiency achieved when various technological systems operate together in coordination.

Profitable New Markets

Emerging or unexplored market segments that offer the potential for significant financial returns.

Totally New Products

Products that are innovative and provide unique benefits or serve new markets, distinct from upgrades or revisions of existing offerings.

Porter's Model

A strategic tool developed by Michael Porter to analyze the competitive environment of an industry, including forces such as competition intensity, potential entrants, substitution threats, bargaining power of suppliers, and customers.