An Advertiser Looking to Drive Conversions Is Using Manual Cost-Per-Click

question 123

Multiple Choice

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

• A) The bids of the next closest competitor
• B) The profit derived from a paid click
• C) The cost of the bid
• D) The quality Score of the keyword

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Definitions:

Affordable Care Act

A wide-ranging healthcare reform legislation passed in 2010 in the United States, designed to increase health insurance coverage and lower the costs of healthcare.

Obamacare

Informal term for the Patient Protection and Affordable Care Act, a federal statute aimed at decreasing uninsured rates and reducing healthcare costs.

Insurance Exchanges

Marketplaces established to facilitate the purchase of health insurance in accordance with the rules of the Affordable Care Act.

Foster Competition

Encourages or promotes a competitive environment within a market, leading to benefits such as innovation and lower prices.