Which Might Negatively Affect the Performance of a Video Ad

question 17

Multiple Choice

Which might negatively affect the performance of a video ad on the Google Display Network?

• A) Content with a non-commercial look and feel
• B) A clear call-to-action in the opening static image
• C) Content in the form of a running list of statistics about the company
• D) A video that captures users' attention within the first 10 seconds of play

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Definitions:

Company Tax Rate

The percentage of a company's taxable income that it must pay to the government as corporate income tax.

Rent Revenue

Income earned by a company from renting out properties or equipment to others.

Deferred Tax Liabilities

The amount of income tax payable in future reporting periods in respect of taxable temporary differences.

Depreciation Adjustment

Accounting action that alters the depreciation expense recognized for an asset, potentially due to changes in estimate, salvage value, or useful life.