An Advertiser Creates a New Ad Group in a Campaign

question 118

Multiple Choice

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display. If both keywords and placements are added to the ad group, they would work together to:

• A) Determine where on the Google Display Network the ads will run
• B) Impact search results and cost-per-click (CPC) on the Google Display Network
• C) Determine the target return on investment (ROI) for a given ad group
• D) Impact the time of ads that the impacts are eligible to show

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Definitions:

Current Demand

The existing desire or need for products or services in the market at a specific point in time.

Price Expectation

Anticipations about future prices that can influence the current decisions of consumers and producers.

Surplus

A market condition where the quantity supplied exceeds the quantity demanded at a given price, often leading to downward pressure on prices.