You Can Use the Contextual Targeting Tool To

question 121

Multiple Choice

You can use the Contextual Targeting Tool to:

• A) See which images and text ads within your campaign are performing best on the specific websites you are targeting.
• B) Manage CPC bids for contextual campaigns within your account.
• C) Run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign.
• D) See potential web pages where your ad can appear based on your keywords.

Distinguish between independent and mutually exclusive projects and the implications for decision-making.

Comprehend the internal rate of return (IRR) and its role in evaluating investment opportunities.

Understand the payback and discounted payback methods and their limitations.

Recognize the concept of profitability index and its relation to NPV.