If Your Campaign Is Opted into Show Ads on the Google

question 127

Multiple Choice

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?

• A) Your daily budget will be adjusted to account for a drop in CTR, and an increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns.
• B) Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.
• C) Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.
• D) None of these options are correct.

---

Definitions:

Arrows

Graphical symbols used to indicate direction or to point towards objects or information.

Replace Fonts

The action of changing one font style to another within a document or graphic design.

Change Fonts

The action of modifying the typeface used in a document or graphical user interface to improve readability or aesthetics.

Calibri

A sans-serif typeface family designed by Luc(as) de Groot for Microsoft, widely used as a default font in various software applications.