You've Been Targeting the Entire United States in Your Scuba

question 108

Multiple Choice

You've been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold is to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

• A) You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget.
• B) You add the keywords "Hawaii" to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii.
• C) You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in.
• D) You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii.

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Definitions:

Freudian View

A perspective in psychology emphasizing unconscious thoughts and motivations shaping human behavior, originating from the work of Sigmund Freud.

Organization

Putting in order large amounts of data or materials.

Mind

The element of a person that enables them to be aware of the world and their experiences, to think, and to feel; the faculty of consciousness and thought.

Super-Ego

The part of the personality in Freudian psychoanalysis that represents internalized moral standards and ideals.