An Advertiser Wants to Create Ads That Target Potential Customers

question 96

Multiple Choice

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

• A) Keyword targeting
• B) Audience targeting
• C) Device targeting
• D) Location targeting

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Definitions:

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms or the influence of group pressure on an individual's behavior.

Solomon Asch

A psychologist best known for his research on social pressure and conformity, including his famous experiment demonstrating how people conform to group norms.

Groupthink

A psychological phenomenon in which the desire for harmony in a decision-making group leads to an irrational or dysfunctional decision-making outcome.

Conformity

The act or behavior of aligning one's beliefs or actions to those of a group or social norm, often due to real or perceived group pressure.