Which Best Describes Contextual Targeting

question 149

Multiple Choice

Which best describes contextual targeting?

• A) Themes of selected placements determine related websites where ads will appear.
• B) Themes of keywords are matched to relevant content on websites where ads will appear.
• C) Ads are targeted only to websites related to specific businesses.
• D) Ads are targeted to groups of websites based on their site categories.

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Definitions:

Total Revenue

The total amount of money generated by the sale of goods or services before any costs are subtracted.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price level in a given time period.

Total Revenue

The total amount of money generated by the sale of goods or services before any expenses are subtracted.

Inelastic Portion

Part of the demand curve where consumers are less sensitive to price changes, meaning that the quantity demanded changes little with a significant price change.