An Advertiser Looking to Drive Conversions Is Using Manual Cost-Per-Click

question 123

Multiple Choice

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

• A) The bids of the next closest competitor
• B) The profit derived from a paid click
• C) The cost of the bid
• D) The quality Score of the keyword

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Definitions:

Peripheral Route

A term from the Elaboration Likelihood Model of persuasion, referring to when a person is persuaded by something other than the argument or content of a message, such as attractiveness or celebrity endorsement.

Persuasive Argument

Communications designed to convince or influence an audience to accept a specific viewpoint or take a particular action.

Central Route

A method of persuasion that involves deeply processing the content of the message, leading to long-lasting attitude change.

Social Role

The part or behavior expected from an individual in a given context by society, based on their position or status.