One Reason to Set a Cost-Per-Click (CPC) Bid Limit When

question 147

Multiple Choice

One reason to set a cost-per-click (CPC) bid limit when using automatic bidding is to ensure that:

• A) The AdWords system does not use the keyword or ad group maximum CPC.
• B) The AdWords system does not bid more than the advertiser has determined the click is worth.
• C) An ad achieves the highest Ad Rank possible given the campaign budget.
• D) The campaign budget is not exceeded.

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Definitions:

Direct Methods

A way to prepare the cash flow statement where actual cash flow information from the company’s operations is used, directly showing sources and uses of cash.

Operating Activities

Activities that constitute the primary or main activities of an organization, such as sales of goods or services, and are reported on the statement of cash flows.

Operating Expenses

Costs associated with the day-to-day functions of a business like rent, utilities, and salaries, excluding the cost of goods sold.

Depreciation Expense

The portion of an asset's cost allocated across its useful life, representing wear and tear, decay, or obsolescence.