How Can Advertisers Using Click-To-Play Video Ads Grab the Attention

question 10

Multiple Choice

How can advertisers using click-to-play video ads grab the attention of their viewers?

• A) Use several lines of text on the opening image
• B) Use a standard banner as the opening image.
• C) Deliver key messages early in the video ad.
• D) Use silent videos to focus attention on images.

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Definitions:

Political Solution

A resolution achieved through diplomatic, legislative, or political processes to address a societal issue.

Women's Rights Movement

A series of campaigns for reforms on issues such as reproductive rights, domestic violence, maternity leave, equal pay, women's suffrage, and sexual harassment.

Liberty Party

An early American political party (formed in 1840) that advocated for the abolition of slavery and was one of the predecessors to the Republican Party.

American Colonization Society

An organization founded in 1816 to support the migration of free African Americans to the continent of Africa, specifically to what is now Liberia.