How Are Managed Placements Defined

question 130

Multiple Choice

How are managed placements defined?

• A) Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.
• B) Advertisers manually select the desired sites on which their ads may appear.
• C) Keywords are used to place ads next to content that matches the ad.
• D) Advertisers can guarantee placement on prominent and popular sites

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Definitions:

Competitive Firm

A company operating in a market where there are many buyers and sellers, none of which can influence the market price.

Average Fixed Cost

The fixed costs of production (costs that do not change with the level of output) divided by the quantity of output produced.

Minimum AVC Point

The level of output at which a firm's average variable cost (AVC) is minimized.

Purely Competitive

A market scenario where numerous producers and consumers participate, making the individual impact on price negligible.