An Advertiser Wants to Increase Click Through Rate (CTR)

question 59

Multiple Choice

An advertiser wants to increase click through rate (CTR) . Which would help to eliminate irrelevant impression?

• A) Evaluate the site design for improvements.
• B) Add more relevant keywords to the ad group.
• C) Add negative keywords to the ad group.
• D) Assign unique URLs keywords to each keyword.

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Definitions:

Token Economy

Token Economy is a behavior modification system that utilizes tokens as a form of positive reinforcement for desired behaviors, which can later be exchanged for rewards.

Auditory Hallucinations

Experiences where an individual hears sounds or voices that are not present in their external environment.

Neuroleptic Drugs

An alternative term for first-generation antipsychotic drugs, so called because they often produce undesired effects similar to the symptoms of neurological disorders.

First-Generation

Often refers to the first members of a family to achieve a significant milestone, such as attending college, or to technology or products introduced as initial models in their category.