What Best Describes Enhanced Cost-Per-Click (ECPC)

question 125

Multiple Choice

What best describes Enhanced Cost-Per-Click (ECPC) ?

• A) ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.
• B) ECPC is a Quality Score boost for advertisers using ad extensions.
• C) ECPC is the discount applied to your Max CPC to determine actual CPC.
• D) ECPC is a separate bid set for ad groups using the Conversion Optimizer.

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Definitions:

Small U.S. Stocks

Refers to shares in small-cap companies based in the United States, typically characterized by a small market capitalization.

Long-Term U.S. Treasury Bonds

Bonds issued by the U.S. government with a maturity of typically 20 or 30 years, considered to be one of the safest long-term investments.

EAR

stands for Effective Annual Rate, a calculation that reflects the annual interest on an investment or loan, taking into account the effect of compounding interest.

APR

Annual Percentage Rate, which represents the annualized cost of credit including interest and other charges, helping consumers compare the cost of loans.