What Happens as a Result of a Search Campaign Consistently

question 47

Multiple Choice

What happens as a result of a search campaign consistently meeting its daily budget?

• A) Fewer sites targeted at once
• B) Accelerated ad delivery
• C) Missed potential ad impressions
• D) Higher average cost-per-clicks (CPCs)

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Definitions:

Consolidated Balance Sheet

A financial statement that combines the assets, liabilities, and equity of a parent company and its subsidiaries into one document.

Deferred Income Taxes

A liability on the balance sheet that results from differences in the timing of recognition of income and expenses for tax and financial reporting purposes.

Straight Line Amortization

A method of allocating the cost of an intangible asset over its useful life in equal annual installments.

Effective Tax Rate

The actual rate at which an individual or a corporation is taxed, calculated by dividing the total tax paid by the taxable income.