Higher Quality Scores Typically Lead To

question 27

Multiple Choice

Higher Quality Scores typically lead to:

• A) Faster delivery of daily budget.
• B) Less overall impressions.
• C) Higher costs and lower ad positions.
• D) Lower costs and better ad positions.

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Definitions:

Population Standard Deviation

A measure of the spread or dispersion of a set of data points in a population.

Sampling Error

The discrepancy between a sample statistic and the actual population parameter, which arises purely by chance from random sampling.

Confidence Interval

A variety of numerical values, sourced from sample measurements, that is believed to include the value of a not-yet-known population attribute.

Population Mean

The average value of all the members of a set or population.