A Lower CPA Does Not Necessarily Indicate Higher Profit

question 98

Multiple Choice

A lower CPA does not necessarily indicate higher profit. Why?

• A) A lower CPA may be due to changes in network distribution.
• B) A lower CPA may also have lower sales volume, reducing overall profit.
• C) A lower CPA may be due to changes in CPC bidding.
• D) A lower CPA may be due to additions in negative Keywords.

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Definitions:

Behavior Genetics

The study of the role genetic factors play in shaping behaviors, traits, and psychology.

Family Studies

An interdisciplinary academic field that examines family dynamics, relationships, and roles within cultural and societal contexts.

Dizygotic Twins

Also known as fraternal twins, they are siblings conceived separately and may or may not share the same gender, resulting from the fertilization of two different eggs by two different sperm.

Monozygotic Twins

Identical twins that develop from a single fertilized egg, sharing the same genetic materials.