When Reviewing Your Client's Search Network Campaign, You Notice That

question 5

Multiple Choice

When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

• A) Enhanced cost-per-click (CPC)
• B) Target return on ad spend (ROAS)
• C) Maximize clicks
• D) Target search page location

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Definitions:

Depletion Expense

The allocation of the cost of natural resources over their productive lives, recognizing the reduction in natural resource value as it is extracted and sold.

Mining Site

A specific area where minerals are extracted from the earth, which can include both underground and surface mining operations.

Depletion

The allocation of the cost of natural resources over their useful life, typically related to mining, quarrying, drilling, or timber operations.

Amortization

The gradual write-off of the cost of an intangible asset over its useful life, similar to depreciation for tangible assets.