Which of the Following Is the Main Reason an App

question 44

Multiple Choice

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

• A) To have a single SDK to add to your app instead of one from each ad network
• B) To receive reporting on basic usage analytics
• C) To have more control when communicating with each ad network
• D) To see which of an app's new users came from recent advertising clicks or views

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Definitions:

Extensive Decision Making

A complex process involving significant research and evaluation, typically associated with high-value or infrequent purchases.

Buying Decision

The process by which a consumer identifies a need or desire, gathers information, evaluates choices, and finally selects a product or service.

Decision-making Process

A structured approach to making choices by gathering information, identifying alternatives, weighing options, and choosing a course of action.

Dissonance

A state of mental conflict or unease resulting from holding contradictory beliefs or attitudes.