When Conversion Data Shows That Mobile Drives More Value, You

question 17

Multiple Choice

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

• A) raise
• B) lower, raise
• C) raise, lower
• D) lower

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Definitions:

Rate of Return

measures the gain or loss of an investment over a specified period, expressed as a percentage of the investment's initial cost.

Profit Generated

The total amount of financial gain made by a business after all expenses have been subtracted from total sales.

Controllable Margin

The portion of profit or margin over which management has control, often excluding fixed costs.

Average Assets

A financial metric calculated by taking the average of a company's total assets at the beginning and end of an accounting period, used to assess performance efficiency.