What Is an App Engagement Ad

question 69

Multiple Choice

What is an app engagement ad?

• A) A customized ad shown to users who already have the app in order to drive them back to the app
• B) A templated "engagement" image ad which allows you to add more text or information to your ad
• C) An ad which uses cookies to appear to users who have already downloaded an app
• D) An app extension which shows a link to your app below your ad

---

Definitions:

Objectified Others

The perception of other people as objects or instruments for one's own purposes, rather than as individuals with their own autonomy.

I-Thou Relationships

A philosophical concept describing relationships that are based on mutual respect, openness, and genuine dialogue, as opposed to viewing others as objects.

Here-And-Now

A focus in therapy that emphasizes awareness of the current moment, feelings, and thoughts without dwelling on the past or future.

Client's Experience

The personal perceptions and reactions of an individual undergoing therapy, including their feelings towards the therapeutic process and relationship.