If You Value Mobile Traffic Over Desktop, Which Bid Adjustment

question 6

Multiple Choice

If you value mobile traffic over desktop, which bid adjustment should you set?

• A) Increase bid adjustment for mobile
• B) Increase bid adjustment for tablets
• C) Increase bid adjustment for desktop
• D) Increase bid adjustment for mobile and desktop

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Definitions:

Control

The ability to control or guide how people act or the direction in which things happen.

Behavior Modification

The use of empirically demonstrated behavior change techniques to improve behaviors, such as reinforcing desirable behaviors and reducing unwanted ones.

Behavioral Activation

A therapeutic approach that seeks to help individuals engage more in activities they find meaningful or enjoyable to improve mood and reduce depression.

Positive Punishment

An operant conditioning concept where an undesirable behavior is followed by an unpleasant stimulus to decrease the behavior's occurrence.